How can you protect the name of the wine and the label from being copied?
If you work in wine industry, you know how important it is for your wine to be remembered by consumers. You also know that it is easier to remember a wine that is distinguished from others not only by its taste, but also by its appearance and name.
Winemakers are paying more and more attention to the appearance of wine labels. The impact of the appearance of packaging on decisions to purchase a product has been confirmed in market research. The label on a wine bottle therefore has not only an informational function, but also an advertising one.
Consumers will not always remember the name of the vineyard or product, but if the label is characteristic, it will be easier to find a given wine and repeat the purchase. However, for this purpose, the label should be original and distinguish itself from other products - after developing such a label, it should be protected from copying so that these properties are not lost, e.g. because of use by other producers.
✅ 👉 A good label, like a good name, should be original and allow for distinction from other products.
✅ 👉 You can protect the original label from copying by registering an industrial design, and in the case of characteristic elements repeated on the label, also by filing a trademark application.
As a rule, wine names are associated with:
✔️ the name of the grape variety or
✔️ the names of regions.
However, as with other goods, more and more producers use interesting and original names. Such a name can distinguish the product from others available on the market and make it easier for consumers to repeat the purchase.
✅ 👉 If you create a catchy name that evokes positive associations and you want to invest in its promotion, think about appropriate protection and trademark registration. This applies not only to the fancy name of the wine, but also to the name of a vineyard, bar or wine shop. When investing in promotion, it is better to avoid a situation in which someone tries to use your names.